MUSIC BUSINESS IS FLOCKING TO TWITTER
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Three Imaginary Girls:
Why Twitter? The 140-character limit and mobile-friendly posting means more artists are giving it a go. Texting a “tweet” is radically faster than a blog post, website update, MySpace edit, or email newsletter. Fans have never before had access like this: it’s like a backstage pass with benefits. Closeness — or, rather, the illusion of closeness — offered by Twitter can translate into an increase in loyal fans and more successful touring.
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