Seattle Office of Film + Music

April 30, 2009, 10:21 am
Filed under: Music | Tags:
North American-based companies will spend $1.08 billion to sponsor music venues, festivals and tours in 2009, a 3.8% increase from the $1.04 billion spent last year, according to IEG Sponsorship Report, which tracks money spent on sponsorships. In terms of spending, that’s the highest level of spending on music ever reported by IEG. “The fact that music sponsorship spending is holding its own in today’s turbulent economy demonstrates the growing importance of music to corporate marketers,” Bill Chipps, senior editor at IEG Sponsorship Report, tells “The 3.8% increase on music sponsorship spending outpaces IEG’s 2.2% projection for the overall sponsorship industry, including professional sports, non-profits and other types of events, further demonstrating the growing popularity of music.”

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