Seattle Office of Film + Music

July 22, 2010, 11:44 am
Filed under: Digital Media, Music | Tags:

New York Times
Last week, the New York Philharmonic asked audience members to send text messages voting for one of two options for the orchestra’s encore piece. Voters swiftly received a reply offering a discount to “pre-order” a CD and follow the guest artist on Facebook. The incident pointed to an increasingly common practice by orchestras: soliciting texts for marketing purposes, in what they consider a new way to connect with audiences. Even the tradition-bound classical music world has embraced the democratizing influence of new technology, allowing audiences to participate in programming in a way that would have been unthinkable a short time ago. To read more about this texting trend, follow the link.

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