Seattle Office of Film + Music


ORCHESTRAS USING TEXTS TO REACH AUDIENCES IN NEW WAYS
July 22, 2010, 11:44 am
Filed under: Digital Media, Music | Tags:

New York Times
Last week, the New York Philharmonic asked audience members to send text messages voting for one of two options for the orchestra’s encore piece. Voters swiftly received a reply offering a discount to “pre-order” a CD and follow the guest artist on Facebook. The incident pointed to an increasingly common practice by orchestras: soliciting texts for marketing purposes, in what they consider a new way to connect with audiences. Even the tradition-bound classical music world has embraced the democratizing influence of new technology, allowing audiences to participate in programming in a way that would have been unthinkable a short time ago. To read more about this texting trend, follow the link.

Bookmark and Share

Advertisements

Leave a Comment so far
Leave a comment



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s



%d bloggers like this: