Seattle Office of Film + Music


ONLINE-ONLY VIDEOS HIT THE BIG TIME
August 10, 2010, 12:01 pm
Filed under: Film | Tags:

New York Times
After a protracted drought, money is trickling back into the professional Web video industry. So-called branded entertainment deals like the one by Ikea are becoming more common, helping to nourish new programming. And venture capital firms are also paying new attention to the industry. The promise of Web video has risen and fallen over the last few years. What makes the current round of interest more compelling is the realization in the industry that Web video will not supplant television viewing anytime soon, just complement it. That partly explains why the companies have stopped labeling themselves “TV on the Internet.” “We realized we were putting a burden on Web-original programming by trying to make it like TV,” said Lance Podell, the Next New Networks chief executive. The Web video industry flies under the radar, but together, the major players rack up hundreds of millions of video views each month. As people spend more time online, producers are betting that video viewing times will keep growing in tandem. To read more about this exciting development in filmmaking, follow the link.

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