Seattle Office of Film + Music

February 1, 2011, 2:13 pm
Filed under: Film | Tags: ,

$248 Challenge Facebook

With the number of texting related driving accidents on the rise, Ingraham High School has decided to take action after a local nineteen year old was killed while driving distracted by her phone. The students decided to raise awareness through a video and billboard design contest, hoping to change their peers and community’s perspective on the dangers of distracted driving and reduce the number of related collisions and accidents. The project is called the “$248 Challenge” boasting three prizes of double the amount of a texting while driving ticket penalty of $124. The “$248 Challenge” is part of the Aurora Traffic Safety Project, a partnership between city and state agencies to reduce collisions on Aurora Avenue North. There are three ways to win $248 — one for the best billboard design, one for the best video, and a “People’s Choice.” The winning billboard will be featured on a sign along Aurora Avenue this spring. The billboard or video entry that receives the most votes on the contest’s Facebook page, will win the “People’s Choice” prize. Click the link above for challenge details and to watch submitted entries.

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