Seattle Office of Film + Music


NEW BECU COMMERCIAL FEATURES UW ALUMS AND SEATTLE CELEBERTIES
February 16, 2011, 3:11 pm
Filed under: Digital Media, Film, Music | Tags: , , ,

BECU
Seattle public relations and marketing firm Colehour+Cohen has wrapped production on an online video celebrating the launch of BECU’s new University of Washington themed debit MasterCard. The video features 13 of the UW’s most famous alumni performing the UW fight song, “Bow Down to Washington!”, including Kenny G, Richard Karn, Bill Gates, Sr., Danielle Lawrie, Rick Steves, Detlef Schrempf, and Nancy Guppy. “We wanted to do something fun to celebrate the launch of the card and keep things local”, said Todd Pietzsch with BECU. “UW has so many well-known alums, a recognizable fight song and such iconic landmarks; a video seemed like the perfect way to reach out to students, alumni and Husky fans.” The video was shot in January and early February in Seattle in several locations on the UW campus and greater Seattle area, hiring local crew members and featuring audio and music production by Seattle’s Audio Logic, Inc. Feel the purple and gold spirit with the video below.
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NEW BECU COMMERCIAL FEATURES UW ALUMS AND SEATT…, posted with vodpod