Seattle Office of Film + Music

October 22, 2009, 10:46 am
Filed under: Digital Media, Film, Music | Tags: , , ,

With MySpace starting to lose more of its audience to sites like Facebook, Rupert Murdoch announced plans this summer to turn the social networking site into more of an online hub for entertainment. What that may look like started to roll out Wednesday, with the introduction of MySpace Music Videos. The videos include interactive tools that enable viewers to easily purchase songs or full albums from Apple’s iTunes or Amazon, share the vids with other users or explore music from other artists. In addition to its musicvideo service, MySpace also bowed MySpace Music Artists Dashboard as a tool that enables artists to analyze who their fans are or how they’re listening to their music by tracking song plays, profile views, visitor demographics and other data. Each artist with a MySpace profile will receive free access to the dashboard. The tool is available in 17 languages in more than 20 territories.

August 20, 2009, 11:49 am
Filed under: Miscellaneous, Music | Tags: , , , , , , ,

The Hollywood Reporter
News Corp.’s MySpace unveiled its first acquisition under CEO Owen Van Natta on Wednesday, saying it will buy iLike, the firm behind the top music application across social networks, including competitor Facebook. Van Natta announced the deal in a conference call with reporters, saying he wants to take the iLike approach to areas beyond music. He particularly mentioned entertainment, video and games as key focus areas for MySpace, in which iLike could develop future applications. Asked by The Hollywood Reporter about possible film apps, Van Natta said: “Film is an important part of MySpace…It is one of the areas that’s a potential.” Blog reports in recent days have buzzed about a potential deal for iLike. While the companies didn’t disclose the purchase price Wednesday, reports have put it at anywhere between $13.5 million and $20 million.

May 14, 2009, 10:17 am
Filed under: Digital Media | Tags: , ,

Hollywood Reporter
Newly installed MySpace CEO Owen Van Natta has got his work cut out for him, as MySpace’s advertising outlook is so poor that it is now dragging down the once scorching-hot social networking category. According to a new report issued by eMarketer, U.S. ad spending on social networking sites is expected to skid by 3% in 2009 to $1.14 billion, primarily due to “problems at MySpace.” And while the online ad business is suffering across the board, and spending declines are becoming the norm, the anticipated decline in spending on social nets is stunning considering the meteoric rises in spending and usage of the past few years. eMarketer tracked revenue gains of 33% in 2008 and a whopping 129% in 2007 for the category. But clearly, momentum for social networking advertising has plummeted in the past year — despite the mass adoption of sites like Facebook and MySpace. eMarketer had already revised its growth predictions downward for the segment at least twice in 2008. Back in December, when the researcher lowered its 2008 ad spending estimates for both Facebook and MySpace (which account for the lion’s share of dollars in the category) — it also cited MySpace’s ad challenges as a key factor in the slowdown.

May 13, 2009, 3:39 pm
Filed under: Digital Media, Music | Tags: , , ,
iLike is expanding its social music service to new platforms such as Twitter, YouTube, and MySpace, as well as introducing a new data feature for artists who use it to promote their music. Hoping to address the problem many artists have with updating multiple social networking services with new information and content, iLike is now syndicating changes to artists’ profiles on these other services. Artists can now link their iLike and Twitter accounts so they can simply Tweet once and have it appear on Twitter, Facebook and iLike profile. And when new music, videos or concert listings are added to the artists’ iLike page, an alert will go out of the change on Twitter. Integration with YouTube is similar. If a new video is added to iLike, that same video will appear on the artists’ YouTube page. Concert listing will be updated on MySpace pages, and artist can add music to their Facebook profiles.