Seattle Office of Film + Music

June 24, 2009, 11:15 am
Filed under: Digital Media, tv | Tags: , , ,

Hollywood Reporter
Time Warner and Comcast Corp. are pushing ahead with a plan to make big cable network shows available online to existing cable subscribers shortly after their first airing. The two industry giants unveiled a set of guiding principles for what TW has dubbed “TV Everywhere” Wednesday morning and announced a national technical trial of what Comcast will name its “On Demand Online” service starting with 5,000 customers in July. The non-exclusive service is free of additional charges to Comcast subscribers. TW and Comcast hope the deal will bring other content and distribution players to the table to adopt the approach.

Microsoft links up with NBC Universal in TV ad deal
June 19, 2009, 11:20 am
Filed under: Digital Media, Film | Tags: , ,

Puget Sound Buisness Journal
Microsoft is expanding its relationship with NBC UNIVERSAL into a major advertising alliance. The entertainment giant will use the Redmond computer giant’s (NASDAQ: MSFT) Admira software to sell chunks of advertising on its national broadcast and cable TV networks. Admira analyzes demographic data on viewers to generate more targeted TV ads and also adds automation to the buying process